Hi, I'm Bobby.

With more than ten years combined experience in the advertising and software design industries, I have built a reputation as a problem solver and a user-experience team of one. I am talented at designing products that are useful. I am also an empathetic service design evangelist on the behalf of real people. I believe in agile, co-located teams. I invented PingPilot's underlying technology with a talented partner. And I co-founded HEF Academy with my wife and best friend.