Designing digital experiences requires the right approach
It's likely you've worked with plenty of other consultants, agencies, and employees who try to build cool stuff together. Most of the time, collaborating will start among a handlful of key stakeholders who will define all the project requirements up front. These stakeholders will then hand these requirements to a design team, who will interpret them in their own way and create a set of additional requirements. The project and design requirements are then given to an implementation team, and then a validation team. This process is called "waterfall."
In your business, when was the last time your client knew exactly what they needed and their project requirements never changed? And when these requirements change, when was the last time they didn't require lots of expensive rework?
Waterfall is a traditional development method that forces people to plan a perfect future, and focus on the implementation of this plan without being mindful if things are really falling into place. While planning is important, it is more important that individuals on your teams maintain a clear understanding of the product vision so they can still deliver valuable solutions when plans inevitably fail.
To succeed in the world of modern product development, one can't simply follow a plan. One must embrace change. One must be Agile. As a designer, I leverage my expertise in five areas to bring your product or website to life while working in an Agile delivery model:
- Design Strategy
- Lean UX Facilitation
- User Experience Design
- User Interface Design
- Usability Engineering
- Product Strategy
More to come soon
I'm busy writing and designing the rest of this website, but I believe in continuous delivery. After all, perfection is the enemy of good.